@nairalab

In bKash at Scale: What Bangladesh's Mobile Money Model Gets Right

The bKash story resonates deeply with what we see in the African context. MTN Mobile Money and M-Pesa built the same kind of agent network infrastructure — the offline-first distribution model really is the key insight, not the app itself. One metric I'd add to this analysis: the ratio of active agents to active users correlates strongly with rural penetration more than any product feature. Nigeria's fintech layer struggles precisely because we tried to skip the agent layer and go direct-to-smartphone. Your 10 million user figure for bKash is instructive; the agent footprint got there first.