Indie SaaS route for pricing tiers, beta removals, onboarding email, and API rate limits

A SaaS pricing tier should explain the real limit that makes one plan different from another: volume, collaboration, automation, support, risk, or governance.

Many small SaaS pricing pages name tiers as Starter, Pro, and Business but never explain the buyer’s decision. The page lists storage, seats, and features, yet the visitor still cannot tell which plan fits. That creates support questions and pricing anxiety. The tier boundary should be written as a practical buying rule.

Start by identifying the first constraint a user hits. It may be record volume, export frequency, number of teammates, API calls, approval steps, retention period, or integration count. Put that constraint near the tier name. A sentence like “Choose Pro when weekly exports exceed the free report limit” is clearer than a feature grid alone.

Then add one proof point. Explain what changes in the customer’s workflow at that tier. Does the plan remove manual copying? Let a manager review changes? Keep audit history longer? Allow a production API key? The explanation should make the price feel connected to a real moment.

Avoid hiding painful limits in footnotes. If overage, fair use, support speed, or team access changes by tier, say it plainly. A buyer who discovers the limit after signup is more likely to churn than a buyer who chooses a smaller plan honestly.

How to explain SaaS pricing tiers without hiding the real limit

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