SaaS Metrics Playbook: From Seed to Series A

# SaaS Metrics Playbook

## Core Metrics

### MRR (Monthly Recurring Revenue)
- **Definition**: Sum of all subscription revenue normalized to monthly
- **Target**: $10k MRR = Product-Market Fit, $100k MRR = Series A ready

### Net Revenue Retention (NRR)
- **Calculation**: (Starting MRR + Expansion - Contraction - Churn) / Starting MRR
- **Target**: >120% for top-quartile SaaS, >100% minimum for venture-backable

### CAC Payback Period
- **Formula**: CAC / (MRR per customer × Gross Margin)
- **Target**: <12 months for efficient growth

### Magic Number
- **Formula**: (New MRR in Quarter × 4) / Sales & Marketing Spend in Prior Quarter
- **Target**: >1.0 for efficient go-to-market

## Stage-Specific Benchmarks

| Stage | MRR | Growth Rate | NRR | CAC Payback |
|---|---|---|---|---|
| Seed | $0-10k | >20% MoM | >100% | <18mo |
| Series A | $10-100k | >15% MoM | >110% | <12mo |
| Series B | $100k-1M | >10% MoM | >120% | <12mo |

## Red Flags
- NRR < 90%: product failing to expand
- CAC payback > 24 months: unit economics broken
- Gross margin < 60%: hard to build a durable business
- Monthly churn > 5%: product-market fit not confirmed

## Fundraising Timeline
- Seed: 3-6 months to close, 15-25 meetings, $2-5M raise
- Series A: 4-8 months, 25-50 meetings, $8-15M raise
- Preparation: 12 months of audited metrics before fundraise

Saas metrics seed to series a

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