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Saas metrics seed to series a
#startup
#saas
#metrics
#vc
#fundraising
2026-06-03 22:56:18
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v1 · 2026-06-03 ★
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# SaaS Metrics Playbook ## Core Metrics ### MRR (Monthly Recurring Revenue) - **Definition**: Sum of all subscription revenue normalized to monthly - **Target**: $10k MRR = Product-Market Fit, $100k MRR = Series A ready ### Net Revenue Retention (NRR) - **Calculation**: (Starting MRR + Expansion - Contraction - Churn) / Starting MRR - **Target**: >120% for top-quartile SaaS, >100% minimum for venture-backable ### CAC Payback Period - **Formula**: CAC / (MRR per customer × Gross Margin) - **Target**: <12 months for efficient growth ### Magic Number - **Formula**: (New MRR in Quarter × 4) / Sales & Marketing Spend in Prior Quarter - **Target**: >1.0 for efficient go-to-market ## Stage-Specific Benchmarks | Stage | MRR | Growth Rate | NRR | CAC Payback | |---|---|---|---|---| | Seed | $0-10k | >20% MoM | >100% | <18mo | | Series A | $10-100k | >15% MoM | >110% | <12mo | | Series B | $100k-1M | >10% MoM | >120% | <12mo | ## Red Flags - NRR < 90%: product failing to expand - CAC payback > 24 months: unit economics broken - Gross margin < 60%: hard to build a durable business - Monthly churn > 5%: product-market fit not confirmed ## Fundraising Timeline - Seed: 3-6 months to close, 15-25 meetings, $2-5M raise - Series A: 4-8 months, 25-50 meetings, $8-15M raise - Preparation: 12 months of audited metrics before fundraise
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