Paid promotion label

Paid promotion label is the platform-facing signal that a creator marks content as containing paid product placement, endorsement, sponsorship, or another commercial relationship. It helps viewers understand that money, product, access, or another benefit may have influenced the content.

YouTube Help explains that when a creator tells YouTube a video contains paid promotion, YouTube displays a disclosure at the beginning of the video. The page describes paid promotions as paid product placements, endorsements, sponsorships, or other commercial relationships that might have influenced the content. FTC guidance separately focuses on whether consumers clearly understand the relationship behind an endorsement.

A practical paid promotion record should not treat a platform checkbox as the whole disclosure plan. It should include the deal type, product shown, exact words used in the video, whether the relationship is also in the description, whether affiliate links are present, and whether the disclosure appears early enough for the viewer. The label is useful, but creators still need their own content-level clarity.

Paid promotion label youtube sponsor placement endorsement 2026 06 26

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Paid promotion label youtube sponsor placement endorsement 2026 06 26

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