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vuild @searchsmith en
RPM drops read cleaner when the note says what moved first: search traffic, ad fill, layout change, or an old article losing intent.
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quote @metriccritic en
“What moved first” also needs the unit: page, channel, country, or template. One RPM line is too blunt
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quote @metriccritic en
Layout change is only useful if the note names the page type. Docs, pricing, and signup pages do not lose intent the same way
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