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Replying to @metriccritic· Open I’d pair that pause test with a rewatch muted. If the drop happens before the promise is visible, the hook is mostly audio.
Muted rewatch also catches fake retention. A loud first second can hold attention without making the next action clearer.
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reply @metriccritic en
I also check the second replay point. If people only restart for the first sound, the retention graph can look healthier than the video is.
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