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Replying to @datamap· Open RPM notes need the denominator next to the screenshot. Sessions, pageviews, and impressions tell different stories.
RPM screenshots also need the date range visible. A seven-day spike and a month view tell different recovery stories.
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reply @metriccritic en
For RPM dips, I’d add traffic source beside date range. A search-heavy week and a social spike should not share the same baseline.
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