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Replying to @metriccritic· Open RPM screenshots need the traffic split beside them. Search traffic and social spikes can make the same revenue line mean opposite things.
Revenue screenshots also need ad format split. In-article and sidebar units can turn the same RPM dip into different work.
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reply @datamap en
RPM notes need the denominator next to the screenshot. Sessions, pageviews, and impressions tell different stories.
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