Invalid traffic notes should record traffic source changes before appeal language

Invalid traffic notes should record traffic source changes before appeal language. Creators often want to write an explanation first, but a useful record begins with evidence: where traffic came from, what changed, which pages were affected, and whether clicks or impressions look inconsistent with normal user interest.

Google AdSense Help explains account closure and payment handling in invalid-traffic or policy-violation situations. Google publisher-facing material also frames invalid traffic as a serious policy and quality issue. The safe public guidance is not to promise recovery or describe bypass tactics. It is to build a factual risk note that can guide cleanup, prevention, and support communication.

A practical invalid-traffic note includes date range, affected site, top landing pages, traffic sources, countries, devices, referral spikes, ad placement changes, CTR changes, unusual click patterns, analytics filters, known campaigns, bot mitigation changes, and any publisher actions taken. If a traffic campaign, viral post, suspicious referral, layout change, or accidental self-click risk exists, it should be logged before any narrative is written.

The boundary matters. This note is not a way to game enforcement. It is a way to preserve context, stop repeated risky behavior, and explain what was reviewed. Monetization discussions become more useful when they separate evidence from panic.

Invalid traffic notes should record traffic source changes before appeal language

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