What to include in an invalid traffic note before changing a creator site

Before changing a creator site after an invalid traffic concern, record the traffic source, date range, affected pages, ad placements, and recent promotion channels.

Creators often react by removing ads, changing themes, or deleting posts without preserving the evidence. That makes the next review harder. A useful note starts with what changed: sudden referral spike, social campaign, paid promotion, bot-like geography pattern, repeated clicks, suspicious placement, accidental self-clicks, or traffic from embedded pages. Then it records what was checked and what remains uncertain.

Include the analytics date range, top landing pages, source and medium, country and device mix, ad layout changes, plugin changes, newsletter sends, social posts, paid campaigns, and any platform notice. If the issue appears only on one page or traffic source, do not treat it as a whole-site problem until the evidence supports that.

The note should avoid blame and avoid instructions that encourage clicks. It should focus on cleanup: remove confusing ad placement, stop questionable promotion, separate test traffic from real users, and document what was changed.

The practical goal is to make the next decision reversible and evidence-based. If the creator cannot say what changed before and after the fix, they will not know whether the fix actually reduced risk.

What to include in an invalid traffic note before changing a creator site

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