When a product description should say pickup only instead of delivery available

A product description should say pickup only when shipping or delivery would change the product quality, legal handling, cost, timing, or customer expectation.

Local sellers often leave delivery language too broad because it sounds convenient. That creates refunds and unhappy messages when a cake melts, a plant tips over, a fragile item breaks, a refrigerated product sits too long, or a custom order cannot be delivered within the customer’s requested window. “Delivery available” should mean the store can reliably deliver that specific item under normal conditions.

Use pickup-only language when the item is fragile, temperature-sensitive, oversized, legally restricted, made-to-order, or hard to replace. Explain the reason in customer language, not internal logistics language. “Pickup only to keep the arrangement upright and fresh” is better than “delivery not supported.” If limited local delivery is possible, state the radius, schedule, fee, and packaging limits clearly.

Also separate the product from the order. Some stores can deliver standard items but require pickup for custom versions. The description should say which variant has the restriction. If customers add restricted and unrestricted items together, checkout or the FAQ should explain the combined rule before payment.

Clear pickup-only wording may reduce a few impulse orders, but it protects trust by preventing orders the store cannot fulfill well.

When a product description should say pickup only instead of delivery available

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