Affiliate disclosure checklist for comparison pages

Affiliate disclosure on a comparison page should be visible before the recommendation matters, not hidden after the reader has already chosen.

A comparison page earns trust by helping the reader decide. If the page receives affiliate commission, the relationship should be clear before the ranked list, “best for” section, or outbound button influences the reader. The disclosure does not need to be dramatic, but it should be hard to miss and written in plain language.

A practical checklist:

- Place the disclosure near the first recommendation or comparison table.
- Explain that the site may earn a commission without changing the reader’s price, when that is accurate.
- Keep the disclosure separate from decorative footnotes or cookie banners.
- Make the page useful even if every affiliate button were removed.
- Name selection criteria such as price, support, features, return policy, or local availability.
- Avoid pretending a sponsored or affiliate relationship is a neutral editorial result.

For Korean and global creator sites, the source of trust may differ: search visitors may want clear criteria, community visitors may want personal use notes, and product-review readers may want update dates. Disclosure should fit the page without hiding the relationship.

The practical test is simple: if a reader would feel tricked after learning about the commission, the page needs clearer disclosure and stronger independent value.

Affiliate disclosure checklist for comparison pages

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