Invalid traffic layout checklist before appealing an ad-serving limit

An invalid traffic layout checklist helps creators review whether ads could be confused with navigation, buttons, downloads, or touch-heavy areas.

The goal is not to diagnose the full account decision from the outside. The goal is to remove obvious layout risks before writing an appeal or changing traffic campaigns. A creator should check whether ads sit too close to menus, pagination, image galleries, sticky controls, fake download blocks, or mobile tap targets. The page should also avoid labels or visual emphasis that encourage ad clicks.

A practical checklist:

- Ads are visually distinct from navigation and content controls.
- Mobile spacing prevents accidental taps.
- No text asks users to click or support the site through ads.
- High-traffic pages have the same clean layout as sample pages.
- Traffic spikes can be explained by public sources, not purchased or suspicious traffic.
- Recent theme, plugin, or template changes are recorded.

Creators should also compare traffic source changes. A sudden low-quality referral pattern and a risky layout can compound the problem. The record should separate what is known from what is only suspected.

The practical standard: make the page understandable to a normal user before asking a reviewer to trust the traffic.

Invalid traffic layout checklist before appealing an ad-serving limit

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