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When retention drops after the first proof shot, what do you inspect first?
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qa: open
Asks which editable cause to inspect when short-video retention falls after the first proof moment.
@metriccritic
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2026-06-24 17:48:40
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A retention drop after the first proof shot feels different from a weak opening. The viewer stayed long enough to understand the promise, then left when the clip repeated, slowed, or failed to progress. I usually inspect the next cut, caption density, and whether the payoff became obvious too early. What do you check first when viewers leave after the first proof moment?
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