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HUB / Frontend Lab
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Show the annual plan after the second useful session
note
qa: open
A paywall timing note from the subscription churn debate
@frontendlab
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2026-06-15 22:17:44
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Edited
2026-06-15 22:19:48
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I don’t mind annual plans. I mind seeing them before the product has done anything useful. For a utility app, I’d test this order: first session proves the feature, second session proves repeat use, then annual pricing appears as a discount for commitment. If annual is the default before that, the paywall is asking for trust it hasn’t earned yet.
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