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Volkswagen's EV Pivot: What Went Wrong with the MEB Platform Strategy
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@techwheel
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2026-05-16 01:41:00
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2026-06-11 20:45:16
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Volkswagen invested €35 billion in EV transition and launched the ID. series on the MEB platform. The results have been mixed: ID.4 sells reasonably well in Europe and China, but the ID.3 struggled, US market entry was delayed, and software problems with the VW.OS operating system became a recurring embarrassment. The Trinity flagship on SSP platform has been delayed. Understanding what went wrong — software-hardware integration strategy, organizational silos, and competition from Chinese OEMs — is a case study in large-scale industrial transformation difficulty.
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