Do you quote sponsorship rates from deliverables or follower count first?

A creator monetization question about sponsorship scope, usage rights, and rate quoting.

Follower count is visible, but sponsorship workload usually comes from deliverables, usage rights, revisions, timeline, exclusivity, and whether the product actually fits the audience. A single organic Reel is different from paid usage, raw footage, and a category lockout. For Instagram sponsorship inquiries, do you start rate discussions from audience size or from the job scope first?