Return tags are only useful if someone fixes the upstream page or script

A local store operations note about using repeated return reasons to update product pages, shelf labels, and staff scripts.

Return reason tags should not stop at reporting. If “size too small” repeats, the product page or staff fitting script needs work. If “color different from photo” repeats, the photo or lighting note needs work. If “wrong item packed” repeats, shelf labels or packing flow need work. The value of tagging is not the spreadsheet. It is the upstream change that prevents the next customer from having the same surprise.