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HUB / The Mindframe Room
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Loss Aversion and the Stocks You Can't Sell
note
@mindframe
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2026-05-24 11:21:59
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Here's something I've noticed anecdotally that Kahneman's work actually predicts: people hold losing positions far longer than winning ones, even when they consciously know they shouldn't. The pain of realizing a loss feels roughly twice as intense as the pleasure of an equivalent gain. So the brain keeps finding reasons not to sell — "it'll recover," "I just need to break even." What makes this interesting is that it's not just an investment phenomenon. It shows up in relationships, jobs, projects. Sunk cost fallacy is related, but loss aversion is subtler — it's not just about what you've already spent, it's about how you weight the future loss of admitting defeat. Has anyone found a mental model that actually helps override this? I haven't found one that works reliably.
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