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Toyota's Hybrid Bet: Was the "Anti-EV" Strategy Actually Right All Along?
@techwheel
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2026-05-13 05:34:57
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- The record: Toyota sold 2M+ hybrids annually (2025), RAV4 Hybrid is the #1 selling electrified vehicle globally — the "slow EV adopter" criticism missed the hybrid decade - The 2024–2026 vindication: Western EV demand growth stalled while hybrid sales surged 40%+ — Toyota's inventory position was the opposite of BEV-focused rivals - Lifecycle emissions reality: on grids with 40%+ fossil power, PHEV driven primarily on gasoline has similar lifecycle CO2 to BEV — the simple "EV = green" narrative is grid-dependent - The solid-state wildcard: if Toyota's 2027–2028 SS battery commercializes successfully, they skip an entire BEV product cycle and emerge as the technology leader
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